A social networking interest-oriented chat application for startup which allows people to spend time communicating with likely minded individuals.
The currently discussed monetization method is the implementation of paid hotspots. After being paid, the hotspot would become constant while free spots like, say, a café where the user checked in, will stay for a single day. Other possible methods include selling virtual goods and decorations, displaying media and context adverts, partnership programs and product placements.
Our main goal was to make a unique application, different from competitors and alternative apps on the market. We aimed to show not crowded places but how «hot» they are and worth visiting for users to make them even hotter. The interface design was implemented in turquoise and bright-red colors to accentuate how «hot» the places are. In the end we got well-balanced design that hits the mark.