BY ERMINESOFT    UPDATED June 15, 2025
JUMIA Online Shopping has established itself as a leading platform for e-commerce in Africa, particularly praised for its reliability and wide range of products. Users have lauded its effectiveness in delivering products in good condition and its role in facilitating easy access to goods without the need to leave the house. Its comparison to Amazon, with a special focus on Nigerian business practices, highlights its tailored approach to meet local market needs.
Moreover, the app is celebrated for its user-friendly interface that is devoid of disruptive ads, enhancing the shopping experience. Customers also appreciate the trustworthiness of the products available on JUMIA, with incentives offered for continued patronage further boosting its appeal. Special mentions of its excellence come from users who have successfully made significant purchases, such as vehicles, through the app, underscoring its capability to handle a variety of buying needs.
However, some challenges have been noted by users that could affect the overall satisfaction with the app. Issues such as the lack of a delete option for purchase history raise concerns about user control and privacy. Additionally, difficulties in app functionality, including problems with network connectivity errors that persist even after troubleshooting, have been a source of frustration for some. There have also been instances of customer service interactions at physical pick-up stations being less than satisfactory, which could tarnish the brand’s reputation.
Feedback indicates a need for improvement in product verification by vendors before dispatch to ensure that customers receive items as described, thus avoiding damage to JUMIA’s credibility. Furthermore, the geographical limitation of its services, as seen in places like Tanzania where the app is not available, restricts its accessibility and convenience for potential users in those regions.
Currently, users report that there is no option to delete purchase history in the JUMIA app, which is a feature some customers desire for privacy reasons.
While JUMIA is highly popular and tailored towards Nigerian consumers, it operates in several African countries. However, its availability can vary, with some areas like Tanzania not having access.
Products on JUMIA are generally considered trustworthy, with many users expressing satisfaction with their purchases. Nonetheless, there have been calls for improved verification processes to ensure product quality consistently.
There have been isolated reports of less-than-desirable customer service experiences, especially at physical pick-up stations. Improvements in staff training and customer engagement are needed.
JUMIA is often likened to Amazon because of its broad spectrum of products and its mission to make shopping accessible and convenient, particularly in the African context where it has tailored its operations to meet local needs more closely than Amazon.
JUMIA Online Shopping is primarily a mobile app designed for smartphones. However, you can run JUMIA Online Shopping on your computer using an Android emulator. An Android emulator allows you to run Android apps on your PC. Here's how to install JUMIA Online Shopping on your PC using Android emuator:
Visit any Android emulator website. Download the latest version of Android emulator compatible with your operating system (Windows or macOS). Install Android emulator by following the on-screen instructions.
Launch Android emulator and complete the initial setup, including signing in with your Google account.
Inside Android emulator, open the Google Play Store (it's like the Android Play Store) and search for "JUMIA Online Shopping."Click on the JUMIA Online Shopping app, and then click the "Install" button to download and install JUMIA Online Shopping.
You can also download the APK from this page and install JUMIA Online Shopping without Google Play Store.
You can now use JUMIA Online Shopping on your PC within the Anroid emulator. Keep in mind that it will look and feel like the mobile app, so you'll navigate using a mouse and keyboard.