Suppose you have been working a long time on development and promotion of your blog. Eventually, you acquired a large, loyal fanbase regularly monitoring your new content. Everything should be fine and you should be happy with your viral success, but no. A rapidly increasing number of bloggers indicates incredible popularity of this kind of paid work (which income is relatively low though). That means that rivals in chase can put a competitive pressure on you in the aspect of target audience’s loyalty. What should one do in such case? The answer is simple – one must look for new ways of delivery of new content and new kinds of interaction with readers.
The most unconventional, but valuable, from the practical point view, such way to date, is development of web applications. Given article discusses which bloggers should consider the mentioned way of advancing in one’s own popularity and what advantages does it possess.
How to figure out if you really need to create a blog app and why it can work out
Presented down below are worthwhile reasons for development of an app in addition to or for replacement of existing blog:
• You have a few hundred thousand or even millions of subscribers;
• You are offered a regular cooperation by renowned business-companies;
• You have an idea for promotion of paid content, service or product;
• You are interested in total personalization of your blog.
If at least one issue is directly related to you or your blog, you should seriously consider the development of a personal application. According to experience of a number of famous bloggers (whom will be discussed later), such decision is likely to increase your popularity (and income) even more.
General requirements for an app
Suppose you decided to start developing a personal mobile app for your blog. It is very important to consider several factors that can help make it user-friendly and, therefore, more profitable and efficient for yourself.
Compatibility with most popular mobile platforms. It is no secret that mass market of mobile devices is, factually, divided by two giants – Apple and Google. Gadgets based on iOS and Android have multimillion fanbases. Creating an app for a single mobile platform would be very unwise. Android has been a steady leader in sales numbers for the last 8 years. Despite the fact that search systems are more often filled with requests like: “How to create an Android app for your blog?”, marketing experts insist on the development of software for both Android and iOS. Luckily, currently, in order to create software for iOS and Android simultaneously, you will not have to hire two separate developers’ teams. In such case, use of cross-platform approach and dedicated software toolset will be sufficient enough. In short terms and for reasonable price you will receive effective, adapted to both platforms solution.
Integration with popular social networks. Few followers would willingly go through multistep registration of your app’s profile. In order to eliminate this obsolete process, we recommend thinking over a possibility of login into personal account via social networking profile. This will not only simplify access to special features of your app for authorized users. It will also improve a level of user data safety due to enabling of high-level mechanisms of network security. It is especially important if there is confidential information mentioned inside an app (e.g. credit card data).
Web or desktop software. Due to the wide variety of Android-based mobile devices, it can be difficult for a developer to create an Android app for your blog that can automatically adapt to all possible screen formats. iOS-based devices are more simple in this regard. The process of creation of iOS app for your blog would be much less complicated for web-designers. Either way, development of web-applications is, in most cases, more efficient as compared to desktop analogs from the practical point of view. Only this type of app uses web-browser to launch, which automatically scales all the displayed graphical elements to proper size.
Applying advanced mechanisms of app’s performance improvement. Suppose your app features regular content update (as it happens in the case of news websites) and it is crucial for you to timely pass information to your followers, who could as well be situated all around the world. You will probably need to apply the most advanced mechanisms of performance improvement (e.g. Google AMP). This way, your followers in hundreds of km away from you will not have to spend several hours or even days awaiting app’s update.
Individual design. You can convert the blog into an app if you want to create something more than template design borrowed from one of the popular site development engines (such as WordPress). Obviously, app’s design should match your blog’s style. However, unlike the blog’s one, app’s design must be carefully thought-out from the UX point of view.
Monetization. Considering the fact that most bloggers tend to provide public with free content, it would be reasonable to think on the development of free personal blogger app. It will, in its turn, include a number of components that can bring passive income (e.g. contextual advertisement boxes). On the other hand, if your app offers a unique service (for example, some popular dermatologists create online-analyzers of skin condition based on their knowledge, which check the skin for diseases and other problems via photo), you can rightfully set certain payment for it.
Read also: How To Monetize Your App
Examples of successful blogger apps
HudaMoji. Huda Kattan, world renowned make-up artist, and beauty blogger, has recently released a personal set of emojis which, in turn, helped make her fans closer to beauty industry in the course of everyday life. The set of stickers is inspired by Huda’s looks posted on Instagram and in a personal blog.
MakeupPlus. Lisa Eldridge, popular British make-up artist, author of a book about makeup design and YouTube blogger, released an app for the creation of virtual make-up called MakeupPlus in collaboration with Meitu. It is similar in functionality to L’oreal Makeup Genius app. The main features of this app are incredibly precise recognition of smallest anatomical facial features (which is very important during creation of spectacular look) and enabling of Lisa’s own unique makeup techniques.
Beautified. IT girl, DJ and famous blogger Hannah Bronfman created her personal Beautified app. With its help, you can find the required beauty service (e.g. face massage or hair salon) in the course of the next 48 hours in the specified location. The app is similar in functionality to Uber. However, its capabilities are limited by services in beauty sphere.
Let us summarize. If you are a popular internet blogger and are looking for new ways to interact with followers, think it over: perhaps, the personal app is just the thing you need. A properly built application can potentially provide you with new, incredibly perspective means of profit and popularity acquisition which, in turn, compensates initial financial and time expenses.