Language learning app development
Believe it or not, but globalization and boundary-spanning, both corporate and cultural, yield gains. Today, in the age of the Internet and information technologies, the world is opened more than ever and practically every person has the opportunity to get all the information needed. The Internet has opened for us all the knowledge, it’s up to the little – to find, read and understand. Doctors, IT specialists, lawyers in international law – all these people can now communicate in real time, thanks to new technologies. But there is only one barrier – the language barrier.
Have you ever been in such a situation when the material you need was not written in your native language and you had to sit for hours with a dictionary to at least catch the main message of the article? It is worth acknowledging that many scientific articles or even fiction would be much more understandable if:
1. It was written in your own language;
2. You would understand the language in which the text is written;
And here the applicatioіn for quick and easy languages learning come, like Duolingo – a pioneer in the field of applications for learning languages. The company has been operating for more than 5 years and has an audience of more than 150 million users. We believe that such indicators can be considered a success.
Their program allows learning foreign languages in the game form, in which you receive certain achievements, spending on it from 5 to 20 minutes a day. The effect is achieved by focusing on fast tasks that allow you to delve deeper into the grammar of the studied language and also to increase your vocabulary. In addition, there is the opportunity to compete with friends, which makes the training not only interesting but also exciting. And in this article we will talk about Language learning app development and how to create an app like duolingo and why mobile development is trendy and profitable (in the language learning field, of course).
Why you should develop a language learning app
Before proceeding to the core of this article, let’s find out some reasons to develop a language learning app, and yes, we’ll share some statistics to ensure the validity and reliability of this action. When you first think about developing a mobile application for the subsequent entry to the market, the first idea will be to assess the actual market size and its potential. This is necessary in order to identify risks and calculate how much you can earn on your application. It may seem that everyone around tirelessly screams about mobile development, promotion, and other things, but in reality, the market lacks orderly and revealing information on many indicative items. For example:
• Where to start and how to conduct market analysis;
• Does your business need a development department and why?
• What are the main development giants and competitors?
• How much the mobile application market is vast and how to evaluate it;
• How much you can earn on your application and how to do it;
Since we are talking about applications for education, let’s look at the statistics that show the global market for mobile education apps from 2011 to 2020. It clearly shows the development of this area, especially by 2020, when the total volume of funds, according to the statistics from the statista.com website, will increase to $ 37.8 billion. In comparison, in 2011 this indicator was at the $ 3.4 billion point.
Impressive, isn’t it? But let’s move on because indicators for one particular category (in this case) can not be as informative as possible for the market as a whole. That’s why let’s look at the situation globally – on all popular mobile applications distribution sites. The following statistics show the total number of applications that are available for download in the most popular stores for mobile platforms. Here are Android, iOS, and Windows apps downloads.
Statistics show that in March 2017 Apple App Store users could download 2.2 million applications, and Android users – as much as 2.8 million.
Now let’s narrow the circle of platforms a little and move on to each one in particular. Next, we will consider only iOS and Android, as the two most popular mobile platforms with the largest number of users and applications. The following chart shows the distribution of the most popular application categories and the percentage of their impact on the overall picture of the market. In July 2017, the “education” category was the third of all possible, only slightly losing the “business” category, gaining 8.47% and 9.83% respectively. Of course, this is far from the results of “games”, but the trend of users’ interest in applications for education is traced.
Now let’s take a look at another platform and find out how things are going for Android users and what categories they prefer. The following chart shows information about the market’s achievement of the most popular Android application categories around the world as of March 2017. At first glance, it may seem that the “education” category lags far behind the rest, but if to look closely, you can see that the percentage of users using applications from this list is 27.49%. This is almost every third smartphone or tablet user (true for the mobile operating system from Google).
How to make an app like duolingo
Is this a difficult task, learning a language? How can this task be simplified?
Bet that the adult audience is hard to force themselves to spend their free time on things that they do not want to do and/or don’t bring the proper pleasure. A large number of people will better stroke the cat, or open the tab with Facebook once again, then look at the grammar table.
What to do
If we take the top solutions in this niche as an example, then the approach of the Duolingo creators will be the best option: they build a special section on the web site in which each user can find what they like. As part of learning a new language and translation, of course. For example, you can enable the community to create and/or download various files or documents, or make a forum where users can discuss the use of certain words in the proposal. This also applies to children’s literature, culinary recipes of the countries of the world, etc.
Another example is the duolingo chatbot. A good option would be to add a bot that can answer a simple question, for example, “how to spell the word coffee in French” or vice versa. Quick answers can help people who are in a difficult situation and can’t find an answer for some reason.
Another interesting feature is the development of an alternative approach to creating bots, for example, to verify the correctness of pronunciation of words or sentences. The user will be able to record his message, and the bot will evaluate the correct pronunciation. If you add a speech translation function, then users will be able to use the applications in critical situations, if the incident has caught them off-guard for example on a business trip.
As you can see from the above, the development of a mobile application from the “education” category can become a fairly successful project. Users are interested in such apps, and the mobile market is gaining momentum every year, which means that mobile applications have not reached the peak of their popularity and will be profitable for a long time.
When developing a custom program, especially for studying foreign languages, it is worth remembering that it is not enough just to clone a competitor’s product, especially if it is popular enough. Here you need a creative approach to attract and retain users. As it was written above – in your application you can add an interactive chat bot, which will correspond the client, or help correctly pronounce words. If you are interested in developing own application, but don’t know how much it will cost, or looking for a team of professionals – be free to write us and we will definitely answer the question – how to make an app like duolingo.