An extremely wide field for distribution and implementation of any kinds of new applications opens to developers due to rapidly increasing popularity of social networks. Traditional advertising is far from being the most sustainable way of popularizing a product. Nowadays, users have adapted themselves to simply ignore ad banners and pop-ups, so formidable financial resources invested in the creation of the ads may bring no result whatsoever. Elaborately worked out strategy used on the application’s concept development stages provides a great chance of it becoming “viral”. Even a free viral app will certainly make its developers significant profit due to its popularity and customers’ trust. Find out how to make your app go viral in the article.
How to make an app go viral: using the “Paid-Laid-Made” marketing scheme
Marketing specialists consider the “Paid-Laid-Made” scheme to be the best one there is. It has been successfully utilized by many ad campaigns. Its objective consists of providing your software’s user with certain material privileges indicating solvency (“Paid”) – discounts, prizes, etc.; making one feel relevant as a sexual being, for example, by providing a possibility to post photos online (“Laid”); and letting the user become an authority, particularly, due to an increasing popularity among other users and demonstration of the influential status (“Made”). To be completely exact, there is one more principle included in this marketing scheme – “Afraid” – things that make users feel uncomfortable. However, it is strongly recommended not to follow it due to its obvious negative vibe. Let us examine usage of the “Paid-Laid-Made” scheme on a particular example.
Product Hunt. Product Hunt app provides users with the lists of new products allocated by the four categories: technological products, books, games and podcasts. Users can rate any item via voting system or by leaving a review in the comment section. In this app, the “Paid-Laid-Made” scheme does exactly what it says: here, “Paid” principle appears in the stated price of a product (other users will think that you can afford it); “Laid” principle is demonstrated in its form (it can be, for example, a high-tech device enclosed in the designer body); and “Made” principle is incorporated in the possibility to assert oneself with the help of comments and Product Hunt Live chat with other users.
As we can see, such scheme can be brought to full potential by social media apps. As to gaming applications, slightly different principles can be applied during their concept development stage, which will be discussed down below.
How to make a viral app: applying the principles developed by Josh Jeffryes Games – is a category of applications, which is more susceptible to becoming viral than others. Points presented in the aforementioned scheme are adhered to only by indirection in relation to gaming applications, as the three attributes “Paid-Laid-Made” can only be applied to virtual characters. That is why to make a game go viral, one can try utilizing the following scheme, suggested by the famous developer and highly qualified analyst in the sphere of viral app marketing Josh Jeffryes:
The loop illustrated on the picture delineates the three processes subsequent upon each other: “attraction-takeover-distribution”. Basic idea of their interconnection lies in motivating the one attracted user to invite others (with the help of some sort of rewards system, for example), so advertising task tacitly becomes the one of your users (which, in its turn, increases the level of trust for your product). Such scheme – is one of the most vivid examples of exponential popularity growth of the application. To work it out on practice, let us examine two particular examples.
Super Mario Run. According to data from the established source – time and financial resources invested in the mobile development of the app have completely paid off. Regardless of the fact that the game contains paid content, developers felt the triumph of over 10 million downloads in one day. Super Mario Run is a “videogame of childhood” for most users, but it also possesses a number of attributes that motivate them to buy and distribute it further. “Rally with toads” – one of the three basic modes of the game – gives user an opportunity to compete in online-contests with other users, which clearly demonstrates the marketing scheme offered by Josh Jeffryes.
Pokemon go. Pokemon go – is a free game developed for the iOS and Android with the technological element of augmented reality, which has also become astoundingly popular in very short terms. The underlying idea of the game is to simply “catch” pokemon literally coming to life on the screen of one’s mobile device against the surrounding reality’s background. The possibility of “leveling up” your avatar by collecting experience points motivates users to compete with each other and cooperate in teams. The idea of the game clearly indicates the principle of core audience’s exponential growth.
Thus, let us summarize all the aforementioned. We present 5 working ways how to make a viral app down below.
Read also: How to Create a Game Like Pokemon Go
How to get people to use your app: 5 working methods:
1. Motivate your users. As it has already been noticed, “Paid-Laid-Made” scheme – is a main motivation for distribution of the app among users. If while using the app one’s core audience feels satisfied with these three criteria, there is a great chance of it becoming viral.
2. “Turn up” the hype around your app by applying some psychological methods. As noticed in the aforementioned examples of viral gaming apps, their main ideas reminds the users of distant childhood and brings pleasant nostalgic associations. If a concept of your app does not allow utilization of such method, try to get the user involved by showing one the results of some completed in-app work. The mobile fitness-app Wokamon works by such principle. As one gradually progresses through the training course and lose calories, one acquires new monsters with completely astounding outer appearance.
3. Offer something unique and useful. Undeniable usefulness for a user – is one of the most sure-fire, but at the same time complicated ways to make your app popular. Google Maps, which is currently installed on almost every smartphone on the Earth, is such a software in a nutshell. Having a startup, which can potentially ease the users’ daily life, is already a great base for making a really viral app.
4. Make sure your brand is trusted. Trust for some or other product is formed due to positive user reviews and that is why providing an in-app integration with users’ social networking accounts is very important. Following this method, one will be able to gain new audience without making any effort at all.
5. Provide the means of connection between users. Each day, an increasing number of developers provide means of connection between users as part of their products. For example, the comment sections or themed online-chat rooms.
How to make your app popular: conclusion
Having tried to put into action all the aforementioned strategies and top-5 methods in particular, one will make a decisive and advanced step towards making one’s app popular. In addition, this guide has an extra advantage. The budget dedicated to the app’s release is predetermined and one will not have to invest any more resources in expensive advertising, which, eventually, could not pay off. If implemented successfully, the guide can answer a very important question – “How to get people to use your app”.