Despite the fact that usability is one of the core factors in app’s attractiveness, people strived to be surrounded by art since the dawn of ages. Smart interface, calm colors and interactive elements and icons – all these and other app design trends can put an app on a pedestal and help make it desirable by users all over the world. But what exactly is required in order to create the best design? Let’s review the most outstanding cases and examples of this year’s mobile app design trends.

UI and UX design trends 2017

1. Soft colours is a top visual solution

soft colors

Color is a basis of our visual perception. All designers notice that among the famous trendy tones there are antique white, airy blue, warm taupe, riverside, lush meadow and sharkskin colors. Well, sounds intriguing.

The studies have shown, that each color has a huge impact on our mood and it can also instigate different feelings. If the design palette consists of light tones, the consumer will subconsciously associate the application with something positive and clear. Just take a look at this awesome sample:

2. Original icons and graphics

original icons and graphics

Custom illustrations allow the creation the original, recognizable by users interface. Furthermore, personal icons are aimed at the extensive target audience, they provide quick identification of a product and create a good look in general.

However, you should take into account that the color palette, as well as style of graphics and the interface, should be synchronized. Below you can see stylish and cute graphics for Sysdig app.

3. Interactive interface

interactive interface

The ideas of a virtual assistant and a conversational interface has been rapidly gaining popularity, especially since the moment of Siri’s creation. Such assistants provide not only a possibility of pleasant chat, but also a convenient opportunity to make life easier during the multitasking.

Some companies prefer messenger-like interface while others choose NLP and machine learning with real voice communications between consumer and a device. More about interfaces here.

Simplification of the interface as one the top UI design trends of 2017

4. Flat design

flat design

There is no need to add excessive data such as titles, explanations, a gigantic amount of illustrations or some other distracting components to the interface anymore. Conciseness and simplicity – here are the main components of a solution that creates a feeling of ease and good taste.

Simplification of design helps the client focus attention on the most important tools and functions or other top priority tasks.

5. Commitment to VR/AR (Virtual Reality/Augmented Reality)

augmented reality

Virtual and augmented reality have reached mobile applications in spite of the fact that the capabilities of the technology are still studied and tested. Just remember the inspiring success of Pokemon Go. The variety of VR-ready devices like Samsung Galaxy S7 Edge or Google Pixel increases and the infiltration of VR cannot be avoided.

Read also: Types of Augmented Reality Apps

This technology can provide educational apps with additional capabilities and open a fresh ground to study for researchers. Regardless of whether we want it or not, we have to be ready for its implementation in our daily life.

6. Elaborate navigation gestures

navigation gestures

Hamburger menu is a well-known solution, but everyone is aware that it does not work that well anymore. Unfortunately, there is still no modern working alternative, so designers are simply stuck at this point. Hopefully, 2017 may bring something new and smart, so the hamburger may be eaten.

hamburger menu

It seems that Priority+ menus and tab bars and other more convenient ways of navigation can become a great invention of this year.

7. Emphasis on content

emphasis on content

Google and Facebook do not determine, whether UI or UX should stay in focus. Usually, content is valued the most by the consumer.

Immediate display of content is a soul of most applications.

If at some point you did not manage to read an article on a website just because it took too long to load the full text, you know the value of your time.

8. Swipe


When there were first mobile applications adapted to the touchscreens, designers and developers had to face a reality of programming an object considerably different from the previous types. Zooming featured in the first iPhone of released in 2007 was an unusual novelty for us and since that time requirements change at a rate of knots. No wonder, now, the user interface where the consumer should press tiny buttons to fill in an application form or to write a message is certainly inconvenient and not user-friendly.

Swype is a method of data input which allows to type words without taking away a finger from the touchscreen. No need to worry about grammar as it has the built-in function which fixes typos in the text.

If your hands aren’t small enough and your fine motor skills aren’t so perfect, Swype (the page flip movement) can make easier the completion of these tasks.

9. Material design is an evolutional design conception.

material design

The eternal discussion between adherents of the flat design and skeuomorphs brought a new design conception, called “material design”. It contains the intuitive interface, the app itself can be rolled as a card with shadows. Leave flashy textures and colors in the past.

Read also: Flat Design vs Material Design

Compromise is the multi-layer flat design or “material design”. This aesthetics still strongly relies on flat design, but some of its principles are borrowed from a skeuomorphism. As well as with flat design, elements of multi-layer or material design geometrical borrowed by nature, are filled in “monolithic” flowers then executed with an imitation of natural textures either banal gloss or shine.

10. Animated icons and interfaces

animated icons

It is no secret that mobile devices become increasingly cleverer with time. And not only mobile devices become more powerful, but with appeance of three types 4G (each next type tries to overcome another in the power and speed) and another marvel of engineering, you have more freedom to animate design of your mobile application.

Animation provides a design of mobile applications with many advantages. It can attract the user’s eyes to a certain object, lead them to certain necessary action or just create more pleasant and elegant user experience. Nowadays, smartphones are already technically advanced, and their networks have a sufficient capacity to process the same animation quality you are able to use on the computer.

This year, we can see how the design of mobile apps tends to feature more moving elements that exert a smaller impact on the signal speed and power of devices. You may also find more examples here.

In general, we see positive progress. The design becomes more and more open to new ideas. Designers from all over the world refuse fancy interfaces, gay colors or massive texts. The UX often prevails over UI. The standardized grid has gradually ceased to attract the users’ attention. The “broken” grid forms a new aesthetics, and the “new” always attracts and interests the user. Even the companies which worry about corporate style will be able to use this reception in more universal, combined with a classical grid, option.

Do not be afraid to experiment and create the unique design. It can most possibly become the new trend of 2018.

Read also: Best Tools for App Design

2017 App Design Trends
5 based on 2 user ratings